Jewellery Photography Pricing UK: 2026 Cost Guide
Jewellery Photography Pricing UK
How much does jewellery photography cost? It depends on what you need. I'm a London-based jewellery photographer. Here's an honest breakdown of what things cost in the UK market in 2026 -- from basic packshots to full campaign production.
E-commerce Packshots
The simplest and most common type of jewellery photography. Clean white backgrounds, consistent lighting, e-commerce ready.
Typical UK pricing:
- Budget studios: £8-15 per image
- Mid-range specialists: £20-40 per image
- Premium photographers: £40-80 per image
My rate: from £25 per image (minimum order £850)
What affects the price: complexity of the piece, number of angles, retouching requirements, and total volume.
Styled & Editorial Photography
Lifestyle shots, styled flatlays, model photography, campaign imagery. More creative direction, more production, higher cost.
Typical UK pricing:
- Day rate: £500-2,000 depending on experience and specialism
- Project-based: £2,000-10,000 for a collection shoot
- Full campaign: £5,000-20,000+
My approach: I quote per project, not per day. You get a scope and price upfront, not a ticking clock.
CGI Product Photography
A newer option that's growing fast. Photorealistic 3D renders that look like studio photography.
Typical UK pricing:
- Budget CGI studios: £50-150 per render
- Specialist product CGI: £200-500 per render
- Full 3D model build + render set: £1,500-5,000
My approach: the 3D model is the investment. Once built, additional renders are fast and affordable. This makes CGI increasingly cost-effective for brands with large catalogues or frequent launches.
3D Product Animation
Cinematic product animations, turntables, and social media content.
Typical UK pricing:
- Simple turntable (10-15 seconds): £500-1,500
- Product reveal or hero animation (15-30 seconds): £2,000-5,000
- Full product film (30-90 seconds): £5,000-15,000+
These prices vary significantly based on complexity, render quality, and whether a 3D model already exists.
What Affects Jewellery Photography Pricing
- Number of pieces: more pieces = lower per-image cost
- Complexity: a plain gold band is simpler than a pavé diamond cluster ring
- Retouching level: basic cleanup vs full retouch with skin smoothing
- Usage rights: web only vs print + advertising
- Turnaround: rush delivery costs more
- Location: London photographers charge more than regional studios
How to Choose a Jewellery Photographer
Price is one factor. Here's what else matters:
- Specialism: Does the photographer actually specialise in jewellery?
A generalist product photographer will struggle with reflective metals and gemstone refraction.
- Consistency: Can they maintain a consistent look across 100 pieces?
Ask to see a full catalogue shoot, not just the best 3 images.
- Retouching: Is retouching included? What level? Some photographers charge separately.
- Turnaround: When will you actually receive the files?
- CGI capability: If you also need 3D renders or animation, working with someone who does both saves time and ensures visual consistency.
Want to know what your specific project would cost?
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